Door knocking is proven as the most effective way for campaigns to contact voters. It is cost efficient, fosters genuine conversations, and is the most critical component of a winning campaign.

🛑 Before You Knock Doors

Before you knock doors, make sure you know your campaign’s win number and path to victory. This is the number of voters you need to cast their ballots for you on election day in order to win. You can learn more about how to calculate your campaign’s win number here.

Win Number Calculator

Win Number Calculator - Florida

NDTC Win Number Training

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1️⃣ Target Your Voter Contact List

Before knocking on doors, it is important to strategize which voters you will be contacting. We call this targeting. In a nutshell, you will be using your chosen method to narrow down your voters to just the ones you need to talk to in order to win (a part of your win number). In theory, this means you will know whose door you are knocking before they even answer the door! Targeting is important because it:

🎯 Targeting Tools

There are a number of tools you can use to target your voter list for door knocking.

🗳️ Votebuilder

We recommend using NGPVAN/Votebuilder. For more information about Votebuilder, visit the Votebuilder page in the toolkit.

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DemLaunch

📉 Voter Analysis Tool