<aside> 📰 Speaking to the media is a great way to raise your public image and boost your name recognition as a candidate, but it’s also the quickest way to hurt your campaign if you’re not disciplined in your responses. Review our tips and resources below to prepare for talking to the press.
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1️⃣ Know your talking points! Prepare three short responses you plan to stick to and rehearse them.
2️⃣ Keep your points brief and concise - most clips will only be 10 seconds long or less, so long-winded answers will be cut short.
3️⃣ Don’t go off topic unless you’re a seasoned professional. Stick to your pre-prepared talking points.
4️⃣ Know when to say no. If you’re uncomfortable or unprepared, don’t take the interview.
5️⃣ Everything you say is on the record and can be used by a reporter unless you expressly state that your comments are off the record. Never tell a reporter something you don’t want quoted.
1️⃣ Don’t wear green! Because green screens are an easy way to edit outside images onto video content, green colors are easy to drop images over.
2️⃣ Other than a well-placed campaign logo or a simple and identifiable message, avoid wearing graphics or patterns.
3️⃣ Make sure you wear colors that work with your skin tone, not ones that wash you out.
4️⃣ Before an interview, practice your smile and posture in a mirror to understand your baseline reactions. Try recording yourself and watch it back to see if anything looks or feels forced.
5️⃣ Stay relaxed - too much effort is noticeable on screen. You are amazing just the way you are!
Council Post: Seven Tips To Crush A TV Interview
<aside> 📰 Earned vs. Paid Media
"Earned media is the cake, paid media is the icing."
Earned Media: Making enough progress or noise so as to merit stories/pieces being written or created. This should be the goal of every campaign’s communications strategy.
Paid Media: Television, radio, social media ads. This should supplement rather than replace your campaign’s natural growth.
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