Before designing your website, you’ll need to by a URL (AKA domain name) for your campaign. This should be short, easy to remember, and intuitive. You’ll want to ensure it doesn’t include any time markers (such as the date or year of the election) so you can continue to use the same URL in the future.
For instance, if you are running for HD-22, here are possible domain names:
👍 johndoefor22.com 👍 johndoe.com 👍 doefor22.com
We would not recommend using a longer domain name such as: ❌ johndoeforhdtwentytwo.com ❌ voteforjohndoehd22florida.com ❌ johndoeforfloridahouse22.com ❌ johnforfloridahousenov2024.com
There are many options for purchasing these URLs, including **Google.** Also, most website design platforms make it easy to buy URLs through them.
Google Domains – Register Your Domain Name – Google Domains
Be sure that your website colors, logo, and fonts are consistent with your branding. You can **learn more about creating a branding guide for your campaign here.** Building a website can seem like a daunting task, but don’t over complicate it.
Every good campaign website just needs the basics:
☑️ A clear, professional photo of the candidate (no selfies!)
☑️ A short bio introducing the candidate, establishing your credibility
☑️ A place for volunteers to sign up
☑️ Election Date
☑️ Donate link
☑️ Links to your campaign’s social media
☑️ A legally required “Paid for By” disclaimer