<aside> 💟 While digital is never a replacement for crucial areas of your campaign - like door knocking! - it can supplement areas where you have a lower capacity. Digital can help boost every one of your campaign goals, from volunteers mobilization, fundraising, and GOTV.
Digital includes tools such as:
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Canva
Providing clean and consistently branded graphics through digital will give a professional impression of your campaign. We recommend using the user-friendly Canva design tool, which provides both free and low cost paid accounts:
Creating and logging in to your Canva account - Canva Help Center
<aside> 💟 We’ve also created hundreds of easy-to-use campaign social media templates for Canva that you can access in our template database.
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Having trouble using Canva? Check out our step-by-step guide 👇
https://drive.google.com/file/d/1oym8NY0gzSBkShRxdHcevlPe5Z5iwdXa/view?usp=drive_link
Democratic Ads
Democratic Ads is an award-winning platform by DSPolitical for Democratic Candidates to run targeted digital ads. As the only platform integrated with NGP VAN, candidates can surround the exact same voters that they are targeting at the doors, on the phones, or by mail!
Sign up below to start building digital ads that reach your targeted voters today:
The FDDC was founded in 2021 to create a forum for data directors and key data users from Florida’s DECs, candidates, the FDP and affiliated organizations. The FDDC promotes the use of data and the related systems and tools to help Democrats win elections.
- FDDC Fundraising Database is a database of voters that donated to Democratic state-level candidates since 2020. The dashboard allows you to search for donors by amount and # of recurring donations, check is out below:
FDDC Key Campaign Tools for Candidates April 2025.pdf
- The FDDC Fundraising database is an excellent tool for candidates to use as they create emails, phone banks, and donor asks! Learn how to apply the information from the database to your digital platform below:
Digital Campaigning: Getting Started This course will introduce you to the basics of online campaigning and help you choose which platforms you’ll use to execute your campaign plan online:
Why You Need to Leverage Digital
This course will help you identify effective digital campaign tactics and recognize the importance of your campaign’s digital strategy:
Planning Your Political Campaign Digital Strategy
This course will teach you how to use data already available to you to determine and track your campaign goals on digital platforms:
Use this Data Hub provided by the Florida Democratic party to access crucial information regarding VAN Votebuilder, Mobilize, and Scale to Win:
Tech For Campaigns provides a comprehensive resource hub for all things digital campaigning:
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❓Don’t see something you need? Reach out to our Candidate Support Team at [email protected] with suggestions or questions.
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