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A campaign’s field strategy should be focused on directly contacting as many voters as possible in your district through a variety of methods. Field is every campaign’s key to victory!

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➗ Calculating Your Win Number

Your win number is exactly what it sounds like: the number of votes you’ll need to win your election.

Calculating this number will be the foundation for you to identify your voter deficit and persuasion universe and will drive all of your campaign decisions, like how many walk cards to print, where to door knock, who to phone bank, etc.

Check out these resources to learn how to estimate turnout to calculate your win number and vote goal:

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Running For Local Office? You Need This Number to Win - NGP VAN

🧮 Win Number Calculator

This dashboard helps you calculate your win number for a Congressional, state legislative, or a county-wide seat. This data is pulled from the Florida Division of Elections and updated once a month.

Win Number Calculator - Florida


The Two Phases of Field

1. Persuasion

This is your marketing phase… it’s all about convincing voters that your candidate is the right one with a compelling, concise message. Your audience for this first phase are voters who need to be persuaded to vote for you - your persuasion universe.

Check out the different methods of building out messaging below:

Messaging

Print

Digital

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Check out **NDTC's Running a Persuasion Field Program Training** to guide you in building a strong persuasion universe, coordinating voter contact efforts, and understanding how persuasion feeds into your GOTV strategy to secure victory!

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2. GOTV

This phase reminds your supporters to get out and vote, whether they Vote By Mail, early vote, or vote on Election Day. Your audience for this second phase are voters who you’ve already identified as your supporters.

<aside> 👋 Check out NDTC’s GOTV training to develop identification and mobilization methods to contact voters during GOTV and identify best practices for leveraging volunteer capacity

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Using The Two Phases To Contact Voters

Once you have crafted a persuasive message and are ready to contact your voter base, there are a few methods to employ! Whether you want to connect digitally or in person, check out the different ways you can directly contact voters:

Door Knocking

Phone Banking

Texting

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Check out NDTC’s Writing Voter Contact Scripts training to learn about the different types of voter contact scripts and how to use them in coversation with your voters!

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Staying Organized