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A campaign’s field strategy should be focused on directly contacting as many voters as possible in your district through a variety of methods. Field is every campaign’s key to victory!

Campaigns should be broken down into two phases that are critical to win an election: 1️⃣ Persuasion and 2️⃣ Get Out the Vote (GOTV)

🙏 Persuasion

This is your marketing phase… it’s all about convincing voters that your candidate is the right one with a compelling, concise message. Your audience for this first phase are voters who need to be persuaded to vote for you - your persuasion universe.

👟 GOTV

This phase reminds your supporters to get out and vote, whether they Vote By Mail, early vote, or vote on Election Day. Your audience for this second phase are voters who you’ve already identified as your supporters.

➗ Calculating Your Win Number

Your win number is exactly what it sounds like: *the number of votes you’ll need to win your election. *****

1️⃣ Estimate Turnout

2️⃣ Calculate Win Number

3️⃣ Calculate Vote Goal

Calculating this number will be the foundation for you to identify your voter deficit and persuasion universe and will drive all of your campaign decisions, like how many walk cards to print, where to door knock, who to phonebank, etc.

Calculating Your Vote Goal - National Democratic Training Committee

Running For Local Office? You Need This Number to Win - NGP VAN